SEO for Estate Agents & Holiday Rentals:
What is SEO and why do I need it?
SEO stands for Search Engine Optimisation. Most visitors these days find their way to your website via search engines such as Google, Yahoo or MSN. Of the three main search engines, Google is by far the most popular. In most cases being responsible for directing 60% or more traffic to your site. If you do business on the web, then it is vital that people can find your site easily.
Whilst search engines may be responsible for the bulk of traffic, it is also true that people tend to be lazy, and in 90% of cases, rarely look beyond the first 20 results. Many will look no further than the first 10! Ideally your site should be listed at the top for all your keywords. If you are on page 200 of 10,000 results, your business will be invisible to the majority of searches.
How to get top rankings:
A popular option is to buy your way to the top by paying for clicks using schemes such as Google Adwords. You will need very deep pockets in order to maintain a high position for competitive keywords, such as those used for holiday rental or estate agency. You may also want to consider how much money you are giving away in click fraud.
What is click fraud?
It is the act of clicking on pay-per-click adverts in order to fraudulently obtain money. These adverts appear at the top and side of web pages, such as Yahoo,Google and MSN search results. Click fraud is big business and appears to be running unchecked at the present time. With some keywords costing as much as €10 to €20 per click, this style of promotion must seem like a gift from the Gods to the criminally minded.
Another aspect of click fraud is competitor fraud. This is where a competitor finds your adverts and has teams of people click on them in order to drain your marketing budget.
Of course it need not be like that. With our SEO, your competitors will see your site rank above their pay-per-click adverts and wonder how you did it.
Ranking in the top 20 of the SERPs (Search Engine Results Pages) is not as simple as you would think. To be listed in the top 10 is worth a great deal of money to an eCommerce company. They are either looking for high traffic, to make money from pay-per-click marketing or they are selling goods and services via the internet in much the same way as you. Larger companies will pay many thousands to gain rank. If you want to find out more about SEO you can do so by reading some of the frequently asked questions here.
How do Search Engines choose who to put at the top?
There are three things which govern how search engines see and rank your site:
- Onsite factors, such as the build quality and length of time established on the internet.
- Offsite factors, such as the quality and number of inbound links.
- Category, whether or not you operate in a niche market, (easy to gain rank for), or a competitive market such as estate agency or holiday trade, (difficult to gain rank for unless you use a professional SEO).
If you subscribe to our SEO service you do not need to worry about any of this, as we take care of everything for you. However, there are a great number of cowboys in the SEO business, who are quick to take advantage of those who are not technically minded. Some charge a subscription, but actually do nothing. Others charge large fees and then place Adword campaigns, so that your site will appear in the advertising section of Google at the top of the page for your key words. Others will add your name to useless link farms.
Why is SEO so hard to get right?
One possible reason could be that Google and others keep their methods of ranking secret. This allows unscrupulous individuals to exploit ignorance of the subject.
We test our methods:
We have learned over the years what it takes to get a site to rank in the top 10. We know what works and more importantly what does not. You could easily be paying an hourly rate for work that will at best have no effect, or worse, actually harm your site. We ensure that our sites follow Google’s quality guidelines to the letter and our software checks every aspect of a site to ensure that it will rank well.
We only use White Hat SEO:
It is possible to cheat and gain rank by using Black Hat methods such as Multiple Doorway Pages, Hidden Keywords, Artificial Link Management and Robot Driven traffic etc. All these methods will work for a short while, but once they are detected you will be banned from the index and it will be 'game over'. Does this happen? Count on it!
Web Marketing:
Now that you have plenty of SEO driven traffic to your site, it is important that your customers stay on the site, bookmark it, make contact and buy. Our marketing consultancy is geared to help your site achieve exactly that.
We have the answers:
With our basic SEO and marketing services starting from as little as 30 Euros a week, you can be part of a winning team. Sign up today and start to experience the benefits of increased traffic and a professional profile on the web.
Call us in Spain on: +34 965 050 645 or at local rates from the UK on: 0845 869 5270
